One in four Americans are active podcast listeners. Through the Noise helps associations integrate podcasting into their communication strategy. Podcasting isn’t easy. That’s why we’re here to take the challenges out of it so you can relax and focus on serving your association’s mission.
- Connection: Reach your audience by giving them something they want to hear.
- Focused message: The culture of podcast listening enables you to get really specific in your target audience. Speak to the people who already know about you, and find other mission-focused listeners who don’t.
- Convenient reach: Reach people where they want to listen, in their cars, in their homes, at the gym.
- Engaged audience: Not only is it convenient to the listener, you get their full attention because they’re in for the full ride.
Listen to what other say
Using Cross Media
Jeff Lenard, host of Convenience Matters, appears on an episode of Through the Noise and tells a funny anecdote about making connections with other media types.
Ken Jaquez and Julie Johnson, hosts of Democracy that Delivers, create relationships through hosting their podcast with important people they would not have otherwise been able to reach.
The power of Guests
Ken Jaquez and Julie Johnson, hosts of Democracy that Delivers, give us some insight into what makes a great guest.
An organic approach to Communications
JP Moery, President of The Moery Company, proposes that the art of using casual storytelling to drive the narrative about your association can be more effective and natural than the more traditional and controlled messaging that has been the norm.